Beauty

Etched In Ink: Personal Stories Told Through Tattoos

Photographed by Joseph Pascual for the February 2025 Issue of Vogue Philippines

For the February Issue, Vogue Philippines dives into the culture of tattoos in the Philippines. Get to know the five individuals featured and the stories behind their ink.

Every person with a tattoo is typically asked: “What does that mean?” More often than not, the answer isn’t so straightforward. While not all modern tattoos hold a specific meaning, they almost always carry a story, whether it’s about the decision, the design, or the artist behind the needle. Tattoos are as much symbols as they are markers of a moment in time.

Tattoos have been part of Philippine culture for centuries as markers of identity, community, and tradition. Author and hand tap tattooing practitioner Lane Wilcken traces this long history back in his essay on the culture of tattoos in the Philippines. There, he outlines how inked markings on the skin historically functioned as a visual language across a multitude of ethnolinguistic groups to communicate status, values, and even spiritual connections.

In many ways, modern tattoos continue to serve a similar purpose. While they may no longer be tied to specific social roles, they remain deeply personal imprints of one’s inner world and their relationship with the world around them. Tattoos are a reflection of the experiences and the stories a person chooses to carry on their skin. 

For its February issue, Vogue Philippines brought together five tattooed individuals from varying professions and contexts to share the stories behind their ink. 

By BIANCA CUSTODIO. Photographs by JOSEPH PASCUAL. Beauty Editor JOYCE OREÑA. Associate Fashion Editor & Stylist: Carlos Mangubat. Art Director: Jann Pascua. Producer: Bianca Zaragoza. Makeup: Janica Cleto. Hair: Gab Villegas. Beauty Writer: Bianca Custodio. Production Assistant: Divine Lorenzo. Multimedia Artist: Tinkerbell Poblete. Nails: Extraordinail. Photographer’s Assistants: Belg Belgica, Sarah El-Ali. Stylist’s Assistant: Ruzzian Escaros. Essay by Lane L. Wilcken. Shot on location at Espacio Creativo Escolta.

Vogue Philippines: February 2025

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