Photographed by JL Javier.
Paloma shares how she blended her sensibilities for purposeful design, atmospheric detail, and the value of creating dialogue through art
“At its core, hospitality is about genuine connection, creating a feeling of being seen, valued, and at ease. Over time, it has evolved to being about presence, designing experiences that are thoughtful, human, and deeply rooted in empathy,” says Ayala Land creative director Paloma Urquijo Zobel de Ayala.
For an afternoon tour along Park Central Towers, Paloma shares a moment with Vogue Philippines, as she reflects on how hospitality and residential living can resonate in a shared purpose, and how selecting local artworks shapes its narrative.
Positioned center of the Makati Central Business District, Park Central Towers makes the most of its urban convenience by letting the city’s shopping and entertainment districts, like Greenbelt Malls and Ayala Triangle Gardens, be within walking distance from its corner lot location. Moreover, Park Central Plaza, the tower’s three-story retail podium, will soon offer its own ensemble of touchpoints for residents and visitors to frequent.
Above the podium are spaces for recreational activity and leisure, from an indoor multi-purpose court and amenity deck to an open-walled sky terrace offering views of the Makati skyline from the 28th floor. “These aren’t just functional areas,” Paloma explains. “They’re thoughtfully designed extensions of the home, places where people can connect and recharge. We wanted every corner to feel intentional, warm, and to spark creativity.”
As part of Ayala Land Premier’s new generation of residential developments, Paloma expresses how Park Central Towers places the brand’s sensibilities for curated amenities, service, and sustainable home living at the forefront of its 70-storey foundation. “Every element was considered with the same rigor as our luxury hospitality properties, from the resident journey to the smallest design detail. The result is a branded-residence sensibility that feels thoughtful and deeply meaningful,” says Paloma.
In detailing the thought process behind Park Central Tower’s indoor spaces, Paloma also shares how such sensibilities were reflected in the service of its staff, not only resonating in the brand’s core values but also through the narratives told through Ayala Land’s co-curated display of local artworks in partnership with Tarzeer Pictures. “For Park Central Towers, we wanted to create a living experience that reflects refinement and relevance in equal measure. We selected pieces that reveal themselves slowly, the way a home should. Storytelling and emotional continuity, through pieces that invite curiosity and reward attention,” she adds.
Paloma later elaborates how working with Tarzeer Pictures has allowed them to not only feature works from emerging and established Filipino artists but also to create atmospheres rooted in dialogue and emotional continuity. “The minimalist design of Park Central Towers gave us the perfect canvas to add layers. We’ve commissioned over 40 works from some of the most compelling Filipino contemporary artists, creating a living collection that evolves with the space. It’s where design, art, and hospitality come together to create something timeless and deeply human,” Paloma adds.
Tarzeer Pictures’ art procurer Bambina Jacinto Aseron also shares that the forty featured artworks at Park Central Towers, though varied in medium, hold the memories of each artist’s process and emotion; she believes these reflect the same emotional resonance found in spaces we call home.
“We have artists who are deeply material and process-driven, like Eunice Sanchez, Corrine de San Jose, and Marita Ganse, who experiment with textiles and alternative forms of image-making,” Aseron details. She continues, “Then there are the painters like Allan Balisi, Carina Santos, and Jonas Eslao, who explore emotion, identity, and the Filipino urban landscape in their own ways, layering fragments and ideas much like how a city accumulates layers and history over time.”
According to Paloma, she hopes her creative vision continues to inform Ayala Land’s future developments, not just visually, but in everyday experiences that shape how residents live and connect.
“Hospitality is no longer a category; it’s a mindset, and it’s at the heart of Ayala Land. Whether you’re in a resort, a residence, or a retail space, the goal is the same: to make people feel cared for,”
Paloma Urquijo Zobel de Ayala
Watch the full video on the Vogue Philippines YouTube channel. Visit Ayala Land Premier on Facebook and Instagram to learn more.
by LIAM BITENG. Photographs by JL JAVIER Sittings Editor DANYL GENECIRAN. Art Direction by LARA CASTAÑEDA. Styling by SHARK TANAEL and CLAIRE FERNANDO. Makeup by GERY PENASO (Paloma Urquijo Zobel de Ayala) and GRACE SUN of NIX INSTITUTE OF BEAUTY (Bambina Jacinto Aseron). Hair by JULIE ANN SIA of NIX INSTITUTE OF BEAUTY. Photographer’s assistant JOM ABLAY. Produced by BELLA MARISTELA and ERIKA PALACIOS. Account Manager MIA LAUREL. Advertising Manager JAMALIA ISLETA.
