Ram Silva. Photo courtesy of Toblerone.
To launch its newest innovation, Toblerone collaborated with Philippine Fashion Week to spotlight three Filipino designers who reinterpreted the brand’s “Never Square” ethos on the runway.
At one of Philippine Fashion Week’s local shows, guests arrived at Ayala Museum for a fashion event themed around a heist. Upon entry, attendees, including BJ Pascual, Liz Uy, and Janine Gutierrez, received unique codes, later revealed to unlock mini vaults. They unveiled a box of chocolates containing the distinctive, diamond-shaped Toblerone Truffles.
The immersive experience was a part of a collaboration between Toblerone and Philippine Fashion Week, bringing together fashion and confectionery in a presentation that highlighted the brand’s Never Square philosophy.
“Never Square is about challenging convention’s and celebrating one’s true, unique self,” said Crystal Muriel Balili-Lanot, senior category marketing manager for snacks at Mondelēz International Philippines. “It’s a mindset of daring to be different, and the Toblerone Truffles, with their unconventional diamond shape, perfectly capture that belief. Life is too rich and varied to be contained in a square box.”
Inside the venue, guests entered through a large-scale vault installation and were ushered into the runway area. There, designers Jerome Salaya Ang, Ram Silva, and Jaggy Glarino, each unveiled five original looks developed around the themes of transformation, structure, and indulgence.
Jerome Salaya Ang’s comeback collection featured molten-like draping, burning fabric details, and a palette of chocolate-inspired tones: black, red, and brown. His approach was narrative-driven, imagining a statue in a museum that begins to melt after its gem is removed, a parallel to the Diamond Truffle. “She was like a goddess stuck, frozen in time, suddenly awakened,” said Salaya-Ang of his collection.
Ram Silva’s collection showcased minimalist silhouettes with cascading beaded details in deep plum, black, and maroon. His use of gold-painted arms and beaded necklines subtly echoed the sharp edges and reflective surface of a cut gem similar to the Toblerone Truffles. The garments moved from a structured halter gown to a mesh cape, each piece exploring contrast between softness and form.
Jaggy Glarino’s collection focused on tailoring and construction. It incorporated deconstructed suiting, spiral ribbon motifs, and structured outerwear, including a finale gown with a blazer panel embedded into the skirt. The layering and disruption of traditional formats reflected the Toblerone Truffle’s design: structured but unexpected. “It’s almost like doing something very familiar, but putting something very unconventional. It almost doesn’t fit. It’s almost [a] very anti-evening look,” says Glarino.
Each finale look included a custom accessory referencing the truffle itself, subtly tying the couture presentation back to Toblerone’s Never Square campaign. Following the show, guests were led to three vaults, where they opened their codes and revealed the Diamond Truffles.
The chocolates are shaped like a jewel and filled with Toblerone’s signature nougat-filled milk chocolate. “Fashion and chocolate, at their core, are forms of artistry and indulgence. This collaboration allowed us to powerfully showcase how ‘Never Square’ can be beautifully and creatively expressed through exceptional Filipino talent with global ambition,” says Balili-Lanot.
For Toblerone, the partnership brought together two forms of craftsmanship, culinary and couture, allowing each to play off the other. With its diamond-inspired shape, multi-layered texture, and emphasis on reinvention, the brand sees the Diamond Truffles not just as a product launch, but as a creative catalyst.
The Toblerone Truffles are available in leading supermarkets nationwide and on Lazada, Shopee, and TikTok. Follow Toblerone Philippines on Instagramfor more information.
